Is ZIP 72039 a good market for a food truck?

ZIP 72039 scores 40/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 72039?

The median household income in ZIP 72039 is $59,018, 21% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Damascus, AR (72039)

Opportunity Score

40 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 72039 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 72039 is an urban area. with a population of 1,977 and household incomes near the national median ($59,018).

Area Profile

1,977

Population

$59,018

Median Income

-21% vs. national

Urban

Area Type

Median Age: 47.6 — older demographic, may prefer sit-down options.

College-Educated: 12.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$974

Median Gross Rent

$150 K

Median Home Value

Bank Branches

$9.8 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $59,018.