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Food Truck Market: ZIP 72211

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 72211 has decent foot traffic at 10.2/20 on the EPA walkability index. Income near the national average ($80,808). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 72211 is an urban area with moderate foot traffic. with a population of 22,836 and household incomes above the national median ($80,808). There are 80 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,836

Population

$80,808

Median Income

+8% vs. national

Urban

Area Type

10.2/20

Foot Traffic

Walkable

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 40.2% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 72211.

Sit-Down Restaurants

18.4 per 10K residents

Fast Food / Counter

16.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,100

2BR Fair Market Rent

$1,142

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.