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Food Truck Market: ZIP 72396

Opportunity Score

43 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 72396 is a car-dependent rural area — 6.0/20 on the EPA walkability index, 4.6 points below the national average. Population sits at 12,766. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 72396 is an rural area with low foot traffic. with a population of 12,766 and household incomes near the national median ($58,938). The area has 22 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

12,766

Population

$58,938

Median Income

-21% vs. national

Rural

Area Type

6.0/20

Foot Traffic

Very Car-Dependent

Median Age: 39.5 — mixed-age market, broad menu appeal.

College-Educated: 13.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 72396.

Food Trucks

Low competition — room to establish

2.3 per 10K residents

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

11.0 per 10K residents

What this means: Food trucks are 12.0% of the food scene here (3 trucks vs. 22 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$789

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$400 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 22 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.