How many food trucks are in ZIP 72401?

There are 3 food trucks registered in ZIP 72401. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 72401 a good market for a food truck?

ZIP 72401 scores 43/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 72401?

The median household income in ZIP 72401 is $43,412, 42% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

How does food truck competition compare to restaurants in ZIP 72401?

Food trucks are 1.9% of the food service market in ZIP 72401 (3 trucks vs. 155 restaurants). Mobile food is underrepresented — customers have few truck options, but restaurant presence proves dining demand.

Home › Arkansas › ZIP 72401

Food Truck Costs Near Jonesboro, AR (72401)

Opportunity Score

43 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 72401 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 72401 is an urban area. with a population of 42,065 and household incomes below the national median ($43,412). The area has 155 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

42,065

Population

$43,412

Median Income

-42% vs. national

Urban

Area Type

Median Age: 33.7 — mixed-age market, broad menu appeal.

College-Educated: 14.9% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 72401.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

16.6 per 10K residents

Fast Food / Counter

20.2 per 10K residents

What this means: Food Trucks are 1.9% of the relevant market in ZIP 72401 (3 vs. 155 related businesses). Food Trucks are underrepresented — customers have few options, but related business presence proves local demand.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$897

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$3.8 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $43,412.

Low Competition, Proven Demand

Only 3 food trucks registered here against 155 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.