Is ZIP 72466 a good market for a food truck?

ZIP 72466 scores 48/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 72466?

The median household income in ZIP 72466 is $79,917, 7% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Arkansas › ZIP 72466

Food Truck Costs Near Smithville, AR (72466)

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 72466 is a car-dependent rural area — walkability data unavailable. Population sits at 1,610. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 72466 is an rural area. with a population of 1,610 and household incomes above the national median ($79,917).

Area Profile

1,610

Population

$79,917

Median Income

+7% vs. national

Rural

Area Type

Median Age: 30.4 — mixed-age market, broad menu appeal.

College-Educated: 15.2% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$619

Median Gross Rent

$120 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.