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Food Truck Market: ZIP 72712

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 72712 is a car-dependent urban area. Walkability scores 8.3/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 72712 is an urban area with low foot traffic. with a population of 38,072 and household incomes well above the national median ($102,073). With 13 food trucks and 118 restaurants, this is an active food scene.

Area Profile

38,072

Population

$102,073

Median Income

+37% vs. national

Urban

Area Type

8.3/20

Foot Traffic

Car-Dependent

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 32.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 72712.

Food Trucks

Moderate — proven market

3.4 per 10K residents

Sit-Down Restaurants

15.0 per 10K residents

Fast Food / Counter

16.0 per 10K residents

What this means: Food trucks are 9.9% of the food scene here (13 trucks vs. 118 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,220

2BR Fair Market Rent

$1,197

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$3.1 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.