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Food Truck Market: ZIP 73401

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73401 has decent foot traffic at 12.0/20 on the EPA walkability index. Income slightly below the national average ($61,989). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 73401 is an suburban area with moderate foot traffic. with a population of 36,833 and household incomes near the national median ($61,989). There are 74 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,833

Population

$61,989

Median Income

-17% vs. national

Suburban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 38.1 — mixed-age market, broad menu appeal.

College-Educated: 14.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 73401.

Sit-Down Restaurants

10.9 per 10K residents

Fast Food / Counter

9.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,006

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.