Is ZIP 73401 a good market for a food truck?

ZIP 73401 scores 66/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 73401?

The median household income in ZIP 73401 is $60,288, 19% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Oklahoma › ZIP 73401

Food Truck Costs Near Ardmore, OK (73401)

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 73401 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 73401 is an suburban area. with a population of 36,228 and household incomes near the national median ($60,288). There are 74 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,228

Population

$60,288

Median Income

-19% vs. national

Suburban

Area Type

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 15.1% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 73401.

Sit-Down Restaurants

11.0 per 10K residents

Fast Food / Counter

9.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$960

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.