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Food Truck Market: ZIP 73440

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73440 is a car-dependent rural area — walkability data unavailable. Population sits at 218. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 73440 is an rural area. with a population of 218 and household incomes near the national median ($64,038).

Area Profile

218

Population

$64,038

Median Income

-14% vs. national

Rural

Area Type

Median Age: 37.5 — mixed-age market, broad menu appeal.

College-Educated: 28.0% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700

Median Gross Rent

$120 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $64,038.