Is ZIP 73539 a good market for a food truck?

ZIP 73539 scores 40/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 73539?

The median household income in ZIP 73539 is $97,321, 30% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Oklahoma › ZIP 73539

Food Truck Costs Near Elmer, OK (73539)

Opportunity Score

40 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 73539 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 73539 is an suburban area. with a population of 157 and household incomes above the national median ($97,321).

Area Profile

157

Population

$97,321

Median Income

+30% vs. national

Suburban

Area Type

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 13.4% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.