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Food Truck Market: ZIP 73601

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 73601 is an rural area with moderate foot traffic. with a population of 9,597 and household incomes near the national median ($59,630). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,597

Population

$59,630

Median Income

-20% vs. national

Rural

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 13.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 73601.

Sit-Down Restaurants

13.5 per 10K residents

Fast Food / Counter

12.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$867

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$300 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.