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Food Truck Market: ZIP 73946

Opportunity Score
0 / 100 Challenging
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73946 is a car-dependent rural area — walkability data unavailable. Population sits at 24. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 73946 is an rural area.

Area Profile

24
Population
Rural
Area Type
Median Age: 11.9 — young market, strong street food demand.
College-Educated: 4.2% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$940
2BR Fair Market Rent
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $0.

Quick Facts

Area Type
Rural

Nearby Markets

73933 20.5 mi
Pop: 1,469 $55,096 Walk: 8.3

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits