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Food Truck Market: ZIP 74022

Opportunity Score

32 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74022 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 74022 is an suburban area. with a population of 1,793 and household incomes below the national median ($46,538).

Area Profile

1,793

Population

$46,538

Median Income

-38% vs. national

Suburban

Area Type

Median Age: 47.4 — older demographic, may prefer sit-down options.

College-Educated: 9.6% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$638

Median Gross Rent

$110 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $46,538.