Is ZIP 74038 a good market for a food truck?

ZIP 74038 scores 44/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 74038?

The median household income in ZIP 74038 is $59,375, 20% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Oklahoma › ZIP 74038

Food Truck Costs Near Jennings, OK (74038)

Opportunity Score

44 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 74038 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 74038 is an urban area. with a population of 2,204 and household incomes near the national median ($59,375).

Area Profile

2,204

Population

$59,375

Median Income

-20% vs. national

Urban

Area Type

Median Age: 39.7 — mixed-age market, broad menu appeal.

College-Educated: 7.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$950

Median Gross Rent

$150 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.