Is ZIP 74423 a good market for a food truck?

ZIP 74423 scores 20/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 74423?

The median household income in ZIP 74423 is $47,135, 37% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

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Food Truck Costs Near Braggs, OK (74423)

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 74423 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 74423 is an suburban area. with a population of 824 and household incomes below the national median ($47,135).

Area Profile

824

Population

$47,135

Median Income

-37% vs. national

Suburban

Area Type

Median Age: 43.1 — older demographic, may prefer sit-down options.

College-Educated: 6.8% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$833

Median Gross Rent

$96 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $47,135.