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Food Truck Market: ZIP 74462

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74462 is a car-dependent rural area — 6.7/20 on the EPA walkability index, 3.8 points below the national average. Population sits at 7,096. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 74462 is an rural area with low foot traffic. with a population of 7,096 and household incomes below the national median ($48,050). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,096

Population

$48,050

Median Income

-36% vs. national

Rural

Area Type

6.7/20

Foot Traffic

Car-Dependent

Median Age: 44.6 — older demographic, may prefer sit-down options.

College-Educated: 12.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 74462.

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$930

2BR Fair Market Rent

$787

Median Gross Rent

$150 K

Median Home Value

Bank Branches

$250 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $48,050.