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Food Truck Market: ZIP 74653

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74653 is a car-dependent rural area — 6.2/20 on the EPA walkability index, 4.3 points below the national average. Population sits at 3,710. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 74653 is an rural area with low foot traffic. with a population of 3,710 and household incomes near the national median ($59,079). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,710

Population

$59,079

Median Income

-21% vs. national

Rural

Area Type

6.2/20

Foot Traffic

Car-Dependent

Median Age: 34.1 — mixed-age market, broad menu appeal.

College-Educated: 12.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 74653.

Fast Food / Counter

10.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$778

Median Gross Rent

$88 K

Median Home Value

Bank Branches

$160 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.