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Food Truck Market: ZIP 74728

Opportunity Score

45 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74728 is a car-dependent rural area — 7.4/20 on the EPA walkability index, 3.1 points below the national average. Population sits at 11,177. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 74728 is an rural area with low foot traffic. with a population of 11,177 and household incomes near the national median ($58,667). The area has 16 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

11,177

Population

$58,667

Median Income

-21% vs. national

Rural

Area Type

7.4/20

Foot Traffic

Car-Dependent

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 74728.

Food Trucks

Low competition — room to establish

2.7 per 10K residents

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

7.2 per 10K residents

What this means: Food trucks are 15.8% of the food scene here (3 trucks vs. 16 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$910

2BR Fair Market Rent

$709

Median Gross Rent

$150 K

Median Home Value

Bank Branches

$330 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 16 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.