How many food trucks are in ZIP 74728?

There are 3 food trucks registered in ZIP 74728. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 74728 a good market for a food truck?

ZIP 74728 scores 48/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 74728?

The median household income in ZIP 74728 is $58,667, 21% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How does food truck competition compare to restaurants in ZIP 74728?

Food trucks are 15.8% of the food service market in ZIP 74728 (3 trucks vs. 16 restaurants). Well-established truck culture — differentiation is non-negotiable.

Home › Oklahoma › ZIP 74728

Food Truck Costs Near Broken Bow, OK (74728)

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 74728 is a car-dependent rural area — walkability data unavailable. Population sits at 11,177. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 74728 is an rural area. with a population of 11,177 and household incomes near the national median ($58,667). The area has 16 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

11,177

Population

$58,667

Median Income

-21% vs. national

Rural

Area Type

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 74728.

Food Trucks

Low competition — room to establish

2.7 per 10K residents

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

7.2 per 10K residents

What this means: Food Trucks are 15.8% of the relevant market in ZIP 74728 (3 vs. 16 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$709

Median Gross Rent

$150 K

Median Home Value

Bank Branches

$330 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 16 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.