Is ZIP 74748 a good market for a food truck?

ZIP 74748 scores 22/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 74748?

The median household income in ZIP 74748 is $53,500, 28% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Kenefic, OK (74748)

Opportunity Score

22 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 74748 is a car-dependent rural area — walkability data unavailable. Population sits at 693. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 74748 is an rural area. with a population of 693 and household incomes near the national median ($53,500).

Area Profile

693

Population

$53,500

Median Income

-28% vs. national

Rural

Area Type

Median Age: 24.4 — young market, strong street food demand.

College-Educated: 3.8% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$612

Median Gross Rent

$74 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $53,500.