Is ZIP 74804 a good market for a food truck?

ZIP 74804 scores 70/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 74804?

The median household income in ZIP 74804 is $66,525, 11% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Shawnee, OK (74804)

Opportunity Score

70 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 74804 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 74804 is an suburban area. with a population of 22,405 and household incomes near the national median ($66,525). There are 55 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,405

Population

$66,525

Median Income

-11% vs. national

Suburban

Area Type

Median Age: 35.8 — mixed-age market, broad menu appeal.

College-Educated: 18.1% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 74804.

Sit-Down Restaurants

11.2 per 10K residents

Fast Food / Counter

13.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$946

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.