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Food Truck Market: ZIP 75038

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75038 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 75038 is an urban area. with a population of 32,755 and household incomes near the national median ($68,990). There are 50 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,755

Population

$68,990

Median Income

-7% vs. national

Urban

Area Type

Median Age: 32.6 — mixed-age market, broad menu appeal.

College-Educated: 32.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 75038.

Sit-Down Restaurants

6.7 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,506

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.