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Food Truck Market: ZIP 75040

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75040 has decent foot traffic at 10.7/20 on the EPA walkability index. Income near the national average ($74,519). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 75040 is an urban area with moderate foot traffic. with a population of 64,606 and household incomes near the national median ($74,519). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

64,606

Population

$74,519

Median Income

+0% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 15.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 75040.

Sit-Down Restaurants

5.7 per 10K residents

Fast Food / Counter

9.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,728

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.