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Food Truck Market: ZIP 75224

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75224 has decent foot traffic at 12.9/20 on the EPA walkability index. Income slightly below the national average ($51,919). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 75224 is an urban area with moderate foot traffic. with a population of 35,105 and household incomes near the national median ($51,919). There are 34 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,105

Population

$51,919

Median Income

-30% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 34.1 — mixed-age market, broad menu appeal.

College-Educated: 9.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 75224.

Sit-Down Restaurants

2.0 per 10K residents

Fast Food / Counter

7.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,199

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$430 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.