Home › Texas › ZIP 75240

Food Truck Market: ZIP 75240

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75240 has strong foot traffic at 13.2/20 on the EPA walkability index. Income slightly below the national average ($58,320). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 75240 is an urban area with moderate foot traffic. with a population of 25,290 and household incomes near the national median ($58,320). There are 59 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,290

Population

$58,320

Median Income

-22% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 31.2 — mixed-age market, broad menu appeal.

College-Educated: 25.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 75240.

Sit-Down Restaurants

9.1 per 10K residents

Fast Food / Counter

14.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,418

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$1.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $58,320.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.