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Food Truck Market: ZIP 75428

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75428 is a car-dependent rural area — 8.5/20 on the EPA walkability index, 2.1 points below the national average. Population sits at 11,531. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 75428 is an rural area with low foot traffic. with a population of 11,531 and household incomes near the national median ($51,424). There are 17 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,531

Population

$51,424

Median Income

-31% vs. national

Rural

Area Type

8.5/20

Foot Traffic

Car-Dependent

Median Age: 28.8 — young market, strong street food demand.

College-Educated: 15.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 75428.

Sit-Down Restaurants

6.1 per 10K residents

Fast Food / Counter

8.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$913

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$290 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $51,424.