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Food Truck Market: ZIP 75460

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75460 is a car-dependent suburban market. Walkability scores 8.1/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 75460 is an suburban area with low foot traffic. with a population of 23,717 and household incomes below the national median ($44,241). There are 65 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,717

Population

$44,241

Median Income

-41% vs. national

Suburban

Area Type

8.1/20

Foot Traffic

Car-Dependent

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 11.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 75460.

Sit-Down Restaurants

13.5 per 10K residents

Fast Food / Counter

13.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$930

2BR Fair Market Rent

$895

Median Gross Rent

$120 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $44,241.