Home › Texas › ZIP 76201

Food Truck Market: ZIP 76201

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 76201 scores 14.4/20 for walkability — foot traffic is there. Income levels run 46% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 76201 is an urban area with moderate foot traffic. with a population of 31,143 and household incomes below the national median ($39,982). With 6 food trucks and 135 restaurants, this is an active food scene.

Area Profile

31,143

Population

$39,982

Median Income

-46% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 24.8 — young market, strong street food demand.

College-Educated: 22.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 76201.

Food Trucks

Moderate — proven market

1.9 per 10K residents

Sit-Down Restaurants

16.4 per 10K residents

Fast Food / Counter

27.0 per 10K residents

What this means: Food trucks are 4.3% of the food scene here (6 trucks vs. 135 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,164

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $39,982.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.