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Food Truck Market: ZIP 77007

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 77007 sits in the top walkability tier at 15.3/20 on the EPA index. Median income runs 94% above the national figure — $144,911 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 77007 is an urban area with high foot traffic. with a population of 47,808 and household incomes well above the national median ($144,911). With 6 food trucks and 165 restaurants, this is an active food scene.

Area Profile

47,808

Population

$144,911

Median Income

+94% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 33.1 — mixed-age market, broad menu appeal.

College-Educated: 63.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 77007.

Food Trucks

Moderate — proven market

1.3 per 10K residents

102

Sit-Down Restaurants

21.3 per 10K residents

Fast Food / Counter

13.2 per 10K residents

What this means: Food trucks are 3.5% of the food scene here (6 trucks vs. 165 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,969

Median Gross Rent

$550 K

Median Home Value

Bank Branches

$4.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.