Home › Texas › ZIP 77011

Food Truck Market: ZIP 77011

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 77011 has strong foot traffic at 15.0/20 on the EPA walkability index. Income slightly below the national average ($50,133). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 77011 is an urban area with moderate foot traffic. with a population of 14,940 and household incomes near the national median ($50,133). There are 23 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,940

Population

$50,133

Median Income

-33% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Car-Dependent

Median Age: 40.4 — older demographic, may prefer sit-down options.

College-Educated: 7.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 77011.

Sit-Down Restaurants

6.7 per 10K residents

Fast Food / Counter

8.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,079

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$560 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $50,133.