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Food Truck Market: ZIP 77048

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 77048 has decent foot traffic at 10.3/20 on the EPA walkability index. Income slightly below the national average ($56,747). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 77048 is an urban area with moderate foot traffic. with a population of 21,151 and household incomes near the national median ($56,747).

Area Profile

21,151

Population

$56,747

Median Income

-24% vs. national

Urban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 30.9 — mixed-age market, broad menu appeal.

College-Educated: 13.7% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,441

Median Gross Rent

$210 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $56,747.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.