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Food Truck Market: ZIP 77096

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 77096 has decent foot traffic at 13.0/20 on the EPA walkability index. Income near the national average ($82,852). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 77096 is an urban area with moderate foot traffic. with a population of 35,032 and household incomes above the national median ($82,852). There are 56 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,032

Population

$82,852

Median Income

+11% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 36.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 77096.

Sit-Down Restaurants

6.6 per 10K residents

Fast Food / Counter

9.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,278

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.