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Food Truck Market: ZIP 78028

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78028 is a car-dependent suburban market. Walkability scores 8.0/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78028 is an suburban area with low foot traffic. with a population of 41,206 and household incomes near the national median ($66,991). There are 87 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,206

Population

$66,991

Median Income

-10% vs. national

Suburban

Area Type

8.0/20

Foot Traffic

Car-Dependent

Median Age: 48.8 — older demographic, may prefer sit-down options.

College-Educated: 24.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78028.

Sit-Down Restaurants

11.4 per 10K residents

Fast Food / Counter

9.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,138

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.