Food Truck Market: ZIP 78061
Market Profile
ZIP 78061 is a car-dependent rural area — walkability data unavailable. Population sits at 10,500. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.
Market Summary
ZIP 78061 is an rural area. with a population of 10,500 and household incomes near the national median ($60,247). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
Competition
Food service establishments in ZIP 78061.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
What to Expect Here
Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.
This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $60,247.
Quick Facts
- Area Type
- Rural
- Restaurants
- 16
- Bank Branches
- 3
vs. National Average
Nearby Markets
Check Another Market
Or estimate startup costs with our food truck cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits