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Food Truck Market: ZIP 78224

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78224 has decent foot traffic at 12.3/20 on the EPA walkability index. Income slightly below the national average ($59,891). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78224 is an urban area with moderate foot traffic. with a population of 22,232 and household incomes near the national median ($59,891). There are 52 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,232

Population

$59,891

Median Income

-20% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 29.4 — young market, strong street food demand.

College-Educated: 6.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78224.

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

17.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,227

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$400 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.