Is ZIP 78236 a good market for a food truck?

ZIP 78236 scores 88/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78236?

The median household income in ZIP 78236 is $96,771, 30% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Texas › ZIP 78236

Food Truck Costs Near Jbsa Lackland, TX (78236)

Opportunity Score

88 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 78236 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78236 is an urban area. with a population of 7,629 and household incomes above the national median ($96,771).

Area Profile

7,629

Population

$96,771

Median Income

+30% vs. national

Urban

Area Type

Median Age: 21.2 — young market, strong street food demand.

College-Educated: 9.3% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,099

Median Gross Rent

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.