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Food Truck Market: ZIP 78261

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78261 is a car-dependent urban area. Walkability scores 6.5/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78261 is an urban area with low foot traffic. with a population of 26,657 and household incomes well above the national median ($147,727). The area has 3 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

26,657

Population

$147,727

Median Income

+98% vs. national

Urban

Area Type

6.5/20

Foot Traffic

Car-Dependent

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 40.2% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 78261.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

1.1 per 10K residents

What this means: Food trucks are 50.0% of the food scene here (3 trucks vs. 3 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,799

Median Gross Rent

$430 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.

Low Competition, Proven Demand

Only 3 food trucks registered here against 3 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.