Is ZIP 78376 a good market for a food truck?

ZIP 78376 scores 10/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78376?

The median household income in ZIP 78376 is $43,571, 42% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

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Food Truck Market: ZIP 78376

Opportunity Score

10 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78376 is a car-dependent rural area — walkability data unavailable. Population sits at 122. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 78376 is an rural area. with a population of 122 and household incomes below the national median ($43,571).

Area Profile

122

Population

$43,571

Median Income

-42% vs. national

Rural

Area Type

Median Age: 44.0 — older demographic, may prefer sit-down options.

College-Educated: 1.6% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,170

2BR Fair Market Rent

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $43,571.

Quick Facts

Area Type: Rural

vs. National Average

Median Income

-42% vs. $74,580

Nearby Markets

Pop: 6,843 $32,636 Walk: 7.0

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits