How many food trucks are in ZIP 78577?

There are 3 food trucks registered in ZIP 78577. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 78577 a good market for a food truck?

ZIP 78577 scores 45/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78577?

The median household income in ZIP 78577 is $49,768, 33% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

How much foot traffic can a food truck expect in ZIP 78577?

ZIP 78577 scores 9.8/20 on the EPA walkability index, rated "Very Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

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Food Truck Market: ZIP 78577

Q: How does food truck competition compare to restaurants in ZIP 78577?

Food trucks are 2.8% of the food service market in ZIP 78577 (3 trucks vs. 103 restaurants). Mobile food is underrepresented — customers have few truck options, but restaurant presence proves dining demand.

Opportunity Score

45 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78577 is a car-dependent urban area. Walkability scores 9.8/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78577 is an urban area with low foot traffic. with a population of 79,903 and household incomes below the national median ($49,768). The area has 103 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

79,903

Population

$49,768

Median Income

-33% vs. national

Urban

Area Type

9.8/20

Foot Traffic

Very Car-Dependent

Median Age: 29.5 — young market, strong street food demand.

College-Educated: 9.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78577.

Food Trucks

Low competition — room to establish

0.4 per 10K residents

Sit-Down Restaurants

5.5 per 10K residents

Fast Food / Counter

7.4 per 10K residents

What this means: Food trucks are 2.8% of the food scene here (3 trucks vs. 103 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,020

2BR Fair Market Rent

$988

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$620 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $49,768.

Low Competition, Proven Demand

Only 3 food trucks registered here against 103 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.