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Food Truck Market: ZIP 78618

Opportunity Score
28 / 100 Challenging
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78618 is a car-dependent suburban market. Walkability scores 4.3/20 — well below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78618 is an suburban area with low foot traffic. with a population of 346 and household incomes above the national median ($81,528). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

346
Population
$81,528
Median Income
+9% vs. national
Suburban
Area Type
4.3/20
Foot Traffic
Very Car-Dependent
Median Age: 63.8 — older demographic, may prefer sit-down options.
College-Educated: 26.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78618.

3
Sit-Down Restaurants
86.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700
Median Gross Rent
$350 K
Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type
Suburban
Foot Traffic
Very Car-Dependent
Restaurants
3

vs. National Average

Median Income
+9% vs. $74,580
Walkability
-6.2 pts vs. national avg

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits