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Food Truck Market: ZIP 78636

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78636 is a car-dependent rural area — walkability data unavailable. Population sits at 4,134. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 78636 is an rural area. with a population of 4,134 and household incomes near the national median ($72,663). The area has 14 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

4,134

Population

$72,663

Median Income

-3% vs. national

Rural

Area Type

Median Age: 54.1 — older demographic, may prefer sit-down options.

College-Educated: 26.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78636.

Food Trucks

Low competition — room to establish

7.3 per 10K residents

Sit-Down Restaurants

24.2 per 10K residents

Fast Food / Counter

9.7 per 10K residents

What this means: Food trucks are 17.6% of the food scene here (3 trucks vs. 14 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,123

Median Gross Rent

$530 K

Median Home Value

Bank Branches

$170 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 14 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.