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Food Truck Market: ZIP 78883

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78883 is a car-dependent rural area — 8.5/20 on the EPA walkability index, 2.0 points below the national average. Population sits at 208. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 78883 is an rural area with low foot traffic. with a population of 208 and household incomes below the national median ($40,491).

Area Profile

208

Population

$40,491

Median Income

-46% vs. national

Rural

Area Type

8.5/20

Foot Traffic

Car-Dependent

Median Age: 77.1 — older demographic, may prefer sit-down options.

College-Educated: 41.3% — strong appetite for artisan/specialty food.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700

Median Gross Rent

$410 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $40,491.