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Food Truck Market: ZIP 78941

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78941 is a car-dependent rural area — walkability data unavailable. Population sits at 3,619. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 78941 is an rural area. with a population of 3,619 and household incomes above the national median ($76,477). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,619

Population

$76,477

Median Income

+3% vs. national

Rural

Area Type

Median Age: 40.5 — older demographic, may prefer sit-down options.

College-Educated: 10.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78941.

Sit-Down Restaurants

11.1 per 10K residents

Fast Food / Counter

11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,004

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$170 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.