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Food Truck Market: ZIP 79102

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 79102 has strong foot traffic at 16.1/20 on the EPA walkability index. Income slightly below the national average ($51,125). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 79102 is an urban area with high foot traffic. with a population of 9,393 and household incomes near the national median ($51,125). There are 23 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,393

Population

$51,125

Median Income

-31% vs. national

Urban

Area Type

16.1/20

Foot Traffic

Very Walkable

Median Age: 33.2 — mixed-age market, broad menu appeal.

College-Educated: 12.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 79102.

Sit-Down Restaurants

12.8 per 10K residents

Fast Food / Counter

11.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,028

Median Gross Rent

$150 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $51,125.