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Food Truck Market: ZIP 79701

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 79701 has decent foot traffic at 11.0/20 on the EPA walkability index. Income slightly below the national average ($57,679). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 79701 is an urban area with moderate foot traffic. with a population of 27,678 and household incomes near the national median ($57,679). With 6 food trucks and 94 restaurants, this is an active food scene.

Area Profile

27,678

Population

$57,679

Median Income

-23% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 32.0 — mixed-age market, broad menu appeal.

College-Educated: 11.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 79701.

Food Trucks

Moderate — proven market

2.2 per 10K residents

Sit-Down Restaurants

15.9 per 10K residents

Fast Food / Counter

18.1 per 10K residents

What this means: Food trucks are 6.0% of the food scene here (6 trucks vs. 94 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,670

2BR Fair Market Rent

$1,336

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$5.8 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $57,679.