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Food Truck Market: ZIP 79902

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 79902 has strong foot traffic at 16.0/20 on the EPA walkability index. Income slightly below the national average ($50,873). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 79902 is an urban area with high foot traffic. with a population of 19,031 and household incomes near the national median ($50,873). There are 73 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,031

Population

$50,873

Median Income

-32% vs. national

Urban

Area Type

16.0/20

Foot Traffic

Very Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 29.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 79902.

Sit-Down Restaurants

22.1 per 10K residents

Fast Food / Counter

16.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$808

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$550 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $50,873.