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Food Truck Market: ZIP 79936

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 79936 has decent foot traffic at 12.5/20 on the EPA walkability index. Income slightly below the national average ($67,198). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 79936 is an urban area with moderate foot traffic. with a population of 102,991 and household incomes near the national median ($67,198). The area has 210 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

102,991

Population

$67,198

Median Income

-10% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 35.7 — mixed-age market, broad menu appeal.

College-Educated: 18.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 79936.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

105

Sit-Down Restaurants

10.2 per 10K residents

105

Fast Food / Counter

10.2 per 10K residents

What this means: Food trucks are 2.3% of the food scene here (5 trucks vs. 210 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,264

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 210 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.