Is ZIP 81401 a good market for a food truck?

ZIP 81401 scores 53/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 81401?

The median household income in ZIP 81401 is $63,541, 15% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 81401?

ZIP 81401 scores 4.6/20 on the EPA walkability index, rated "Very Car-Dependent". Very low walkability — walk-up traffic is not a viable revenue model. Event-based and contract catering are the primary paths to profitability here.

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Food Truck Market: ZIP 81401

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 81401 is a car-dependent suburban market. Walkability scores 4.6/20 — well below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 81401 is an suburban area with low foot traffic. with a population of 23,719 and household incomes near the national median ($63,541). There are 56 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,719

Population

$63,541

Median Income

-15% vs. national

Suburban

Area Type

4.6/20

Foot Traffic

Very Car-Dependent

Median Age: 45.9 — older demographic, may prefer sit-down options.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 81401.

Sit-Down Restaurants

12.2 per 10K residents

Fast Food / Counter

11.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,160

2BR Fair Market Rent

$1,090

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type: Suburban
Foot Traffic: Very Car-Dependent
Restaurants: 56
Bank Branches: 10

vs. National Average

Median Income

-15% vs. $74,580

Walkability

-5.9 pts vs. national avg

Nearby Markets

81415 12.2 mi

Pop: 1,859 $57,528

81403 17.8 mi

Pop: 11,955 $73,636 Walk: 5.2

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits