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Food Truck Market: ZIP 81501

Opportunity Score
50 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 81501 scores 13.9/20 for walkability — foot traffic is there. Income levels run 35% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 81501 is an urban area with moderate foot traffic. with a population of 24,142 and household incomes below the national median ($48,500). The area has 77 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

24,142
Population
$48,500
Median Income
-35% vs. national
Urban
Area Type
13.9/20
Foot Traffic
Walkable
Median Age: 35.6 — mixed-age market, broad menu appeal.
College-Educated: 18.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 81501.

3
Food Trucks
Low competition — room to establish
1.2 per 10K residents
42
Sit-Down Restaurants
17.4 per 10K residents
35
Fast Food / Counter
14.5 per 10K residents
What this means: Food trucks are 3.8% of the food scene here (3 trucks vs. 77 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,180
2BR Fair Market Rent
$974
Median Gross Rent
$280 K
Median Home Value
13
Bank Branches
$1.7 M deposits
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $48,500.

Low Competition, Proven Demand

Only 3 food trucks registered here against 77 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits