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Food Truck Market: ZIP 81611

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 81611 is an rural area with moderate foot traffic. with a population of 9,068 and household incomes above the national median ($82,664). There are 59 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,068

Population

$82,664

Median Income

+11% vs. national

Rural

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 44.3 — older demographic, may prefer sit-down options.

College-Educated: 55.1% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 81611.

Sit-Down Restaurants

48.5 per 10K residents

Fast Food / Counter

16.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,959

Median Gross Rent

$990 K

Median Home Value

Bank Branches

$1.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.