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Food Truck Market: ZIP 83301

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 83301 is a car-dependent urban area. Walkability scores 10.0/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 83301 is an urban area with low foot traffic. with a population of 63,592 and household incomes near the national median ($62,647). The area has 128 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

63,592

Population

$62,647

Median Income

-16% vs. national

Urban

Area Type

10.0/20

Foot Traffic

Very Car-Dependent

Median Age: 35.8 — mixed-age market, broad menu appeal.

College-Educated: 16.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 83301.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

8.6 per 10K residents

Fast Food / Counter

11.5 per 10K residents

What this means: Food trucks are 2.3% of the food scene here (3 trucks vs. 128 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,090

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$1.8 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 128 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.