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Food Truck Market: ZIP 83703

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 83703 has strong foot traffic at 15.4/20 on the EPA walkability index. Income near the national average ($76,910). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 83703 is an urban area with high foot traffic. with a population of 17,583 and household incomes above the national median ($76,910). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,583

Population

$76,910

Median Income

+3% vs. national

Urban

Area Type

15.4/20

Foot Traffic

Very Walkable

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 39.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 83703.

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

6.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,432

Median Gross Rent

$510 K

Median Home Value

Bank Branches

$260 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.